Maybe your body shape or lifestyle has changed?
Are you passionate about sustainability and being kind to the planet?
Our Style Society inspires, elevates and transforms your existing wardrobe and puts the style spring back in your step.
When it comes to style tips, it sometimes seems that everyone and their mother (literally!) has tried-and-true style advice they absolutely swear by. Some are useful, while others …well, not so much. With these gems, you’ll be well on your way to living your most stylish life!Download Your Free Top Style Tips Here
Straightforward advice giving you instant added WOW factor in your wardrobe.
Daily inspiration for style know how with colour and putting a complete look together.
Your own personal style advisor to answer your questions each week.
Quick tips to uplevel your looks and become more sustainable.
"Thank you Kay, I'm getting loads of compliments. Today (in my 7/8th trousers) I was asked what diet regime I was on since I had clearly lost so much weight! ‘Style glow’ moment."
"I only have one regret I hadn't heard about this years ago. I have just had my 50th and for the first time in my life feel fab in my clothes."
"I really enjoy being part of ASKAY. Very quickly I had a better understanding of my individual style and now have the knowledge to shop in confidence, avoid costly mistakes and improve the way I look and feel."
"I now feel more confident when shopping and putting outfits together and particularly appreciate the importance of considering everything from underwear to final accessories. Thank you!"
"Thanks for a wonderful site. As well as pointing us ladies in the right direction, fashion-wise, you also care about how and where the clothes are made. Congratulations! It’s a very important message. It really feels as though I have a friend at the other end of the email!"
"Becoming a member helped me to understand how important it is to learn about your body and lifestyle - then find your own style and stop chasing everything out there! With ASKAY you have the connection online to ask questions and read blogs and news and keep up to date. This is what women need, help with style not fashion, it makes me feel confident."
Learn how to enhance your own style and make fashion work for you.
Celebrate that you are an individual and learn about your style DNA which will help you unlock your key to confidence.
Inspire you with the advantages of fit, feel & texture that will flatter your body as a woman.