Are you a style conscious woman but no longer as confident as you once were?

Maybe your body shape or lifestyle has changed? 
Are you passionate about sustainability and being kind to the planet?
Our Style Society inspires, elevates and transforms your existing wardrobe and puts the style spring back in your step.

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Free Top Style Tips

When it comes to style tips, it sometimes seems that everyone and their mother (literally!) has tried-and-true style advice they absolutely swear by. Some are useful, while others …well, not so much. With these gems, you’ll be well on your way to living your most stylish life!

Download Your Free Top Style Tips Here

Clothes can give you confidence.
But you need the confidence to wear the clothes.

Boost your confidence today by joining our Style Society. 

Join Our Style Society

The Sustainable & Stylish Society 

Straightforward advice giving you instant added WOW factor in your wardrobe.

Daily inspiration for style know how with colour and putting a complete look together.

Your own personal style advisor to answer your questions each week.

Quick tips to uplevel your looks and become more sustainable.

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"Thank you Kay, I'm getting loads of compliments. Today (in my 7/8th trousers) I was asked what diet regime I was on since I had clearly lost so much weight! ‘Style glow’ moment."

Ann M

"I only have one regret I hadn't heard about this years ago. I have just had my 50th and for the first time in my life feel fab in my clothes."

Katie J

"I really enjoy being part of ASKAY. Very quickly I had a better understanding of my individual style and now have the knowledge to shop in confidence, avoid costly mistakes and improve the way I look and feel."

Gail S

"I now feel more confident when shopping and putting outfits together and particularly appreciate the importance of considering everything from underwear to final accessories. Thank you!"

Sandra L

"Thanks for a wonderful site. As well as pointing us ladies in the right direction, fashion-wise, you also care about how and where the clothes are made. Congratulations! It’s a very important message. It really feels as though I have a friend at the other end of the email!"


"Becoming a member helped me to understand how important it is to learn about your body and lifestyle - then find your own style and stop chasing everything out there! With ASKAY you have the connection online to ask questions and read blogs and news and keep up to date. This is what women need, help with style not fashion, it makes me feel confident."

Julia B

A Little About Kay

If you haven’t met someone who is devoted to beautiful but fair fashion then you are about to! I’ve been labelled as a Cool Hunter, someone who recognises trends before they become mainstream but I’m equally good at finding durable quality pieces at modest prices from the High Street.
I honed my design skills with prestigious British designers and dress global brands, travelling far and wide on projects, as well as sourcing fabrics and manufacturers from around the world.
There’s not much I can’t tell you about how a garment is made. Like a great chef knows ingredients similarly I study all the details so that my Style Society can enjoy beautiful, easy to put together, lasting looks. I firmly believe that our personal energy levels change when we are aligned with what we are wearing. Fashion can be much more sustainable at source and we as consumers and lovers of fashion can play a major role reversing some of the damage done from recent decades of over consumption.
I’d describe my own style as a blend of classic quality looks but with a quirky sporty twist, curated from years spent living in various different countries and climates. When I’m not in my style world I love being outdoors with my little crazy rescue dog or riding horses in the lanes of the beautiful island called Guernsey, where I am now so lucky to live.
You won’t find multiple pictures of me posing for Outfit of the Day on Instagram - I spend my time helping others and the planet. If you do follow me on social media you will find a few snapshots of imperfect poses and non-filtered pictures as I try to keep social media meaningful but minimal.
Stylish Wishes


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Free 50 Wardrobe Essentials Guide

  • Revealing the 50 items that you should have in your wardrobe.
  • Key wardrobe pieces that you will love for years to come.
  • Core basics to see you through every professional, social & leisure event.
  • A failsafe framework to base your wardrobe around
Download Your Free 50 Wardrobe Essentials Here

Style Inspiration For Every Day

Learn how to enhance your own style and make fashion work for you.

Celebrate that you are an individual and learn about your style DNA which will help you unlock your key to confidence.

Inspire you with the advantages of fit, feel & texture that will flatter your body as a woman.


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